Xerox, offset printed, on gray bond paper, 2008. With additions from large sketch book page: lettering (“Pry-0ut Haunts & Rambles”) with collage, 1995.
Top: front and back of a 1989 flyer, my first project in Los Angeles. This was to be the first of a set of three, announcing a lecture series by young radical architects on working in the real world: “Out There Doing It.” I divided the front, typographically into 3 parts, the top representing architects as structure, the middle is the fragmented reality of glitz and gelt, and the bottom, city streets and urban spaces mapped with information of venue locations. On the back are my fake “form studies,” beloved of architects, with the address and postal indicia on bottom. The flyer folds into 3 parts and is mailed as such. But, as was so often the case back in the late 80s, the typographic commentary was not appreciated, and the next series project was given to my studio mate Jeff Keedy for a more expected “Modernist” try. His “lesson” is below, the result couldn’t have been more explicit and the point was made brillantly! Needless to say, the designing of the third and final set disappeared from our studio, although our other partner, Lorraine Wild was to have had a chance at it. What a historic opportunity lost! In both cases our pieces were printed and used and the success of the lectures did not suffer from the postmodern shift in typographic expectations, nor has anything since… other than Jeff’s version, which is still remarkably prescient of some current 21st century stylistic attitudes.